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Who We Are

Live the minutes, Love the moments™

Parenthood is all about growth. a growing baby and a growing family. Rooted in innovation, we help parents through this colorful journey offering thoughtfully designed fun, functional products to help families flourish from the start. The First Years understands we’re all doing our best with each unpredictable change.

1949 was a pretty good year.

The First Years was founded by parents more than 65 years ago. Mr. & Mrs. Sidman from Roxbury, Massachusetts were looking for the next big thing to grow a business. Marshall Sidman found it in an innovative diaper pin developed by a friend – one that wouldn’t prick parent’s fingers or baby’s skin. He approached local stores and The First Years journey began. Today, The First Years is a leading global juvenile products brand, recognized for its breadth of thoughtfully designed fun functional products that help parents on the colorful journey of parenting.

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